Rafic Sinno's Research

Assistant Professor of Business


Navigating a Pokémon Go World
Navigating a Pokémon Go World
Sinno, Rafic. “Navigating a Pokémon Go World.” Character and... Screen Time 3, (2017): 33-51.
Social Media Marketing: An Integrated Marketing Communication Approach for Fostering Brand Awareness, Preference, and Equity.
Social Media Marketing: An Integrated Marketing Communication Approach for Fostering Brand Awareness, Preference, and Equity.
Sinno, Rafic. “Social Media Marketing: An Integrated Marketing Communication Approach for Fostering Brand Awareness, Preference, and Equity.” Panel presentation at the International Academy of Business Disciplines. Long Beach, April 19-21, 2012.
Social Media: Where Interpersonal Communication Meets Mass Communication.
Social Media: Where Interpersonal Communication Meets Mass Communication.
Sinno, Rafic, Stewart, John, & Sinno, A. “Social Media: Where Interpersonal Communication Meets Mass Communication.” Presentation at UTSA Comm Week, San Antonio, March 25-29, 2013.